In 2018, traditional barriers that once prevented small local business from going global are all but gone.
You can sell direct to customers all over the world with just a website, fund your projects without loans or grants thanks to crowdfunding, and access the same power that international giants have using SaaS and cloud computing.
About a decade ago, around the same time when social media was really taking off, we heard a lot about the idea of building your own personal brand.
But since then, such talk has quietened down. Although social media has been incredibly impactful and disruptive, it hasn’t had the type of impact and level of decentralization on the way we work as some people expected.
That is until now.