How do you give your WordPress website a competitive edge in speed without resorting to counterintuitively filling your website with more and more optimisation plugins or digesting the same old generic advice everyone and their dog is using?
When your visitors are viewing your WordPress site, do they experience excessive load times? If so, you could find your Google search rank lowering and experience reduced traffic. Visitors are more likely to exit your page if it is slow to load.
Installing a caching plugin is a low-cost, easy to use solution for a lagging, slow-loading site.