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Sailing Into The Wind: How To Make An Impossible Idea Work
You have an idea. It seems crazy — heck, it is crazy. But the craziest ideas are the ones that tend to not just work but have a huge impact and really bring home the bacon. So you’re told to throw caution to the wind, live on the edge, take the plunge, and all of that.
But how practical are these age-old adages really? Is it all just rhetoric spouted by prosperous Greek philosophers and the lucky few Silicon Valley CEOs who actually made it, or is there truth hidden within them?
Joseph Pennington January 8, 2019 • Perspectives -
How A Small Local Business Can Create A Big Global Presence
In 2018, traditional barriers that once prevented small local business from going global are all but gone.
You can sell direct to customers all over the world with just a website, fund your projects without loans or grants thanks to crowdfunding, and access the same power that international giants have using SaaS and cloud computing.
Joseph Pennington November 16, 2018 • Perspectives -
Why It’s Time to Start Thinking of Yourself As A Brand
About a decade ago, around the same time when social media was really taking off, we heard a lot about the idea of building your own personal brand.
But since then, such talk has quietened down. Although social media has been incredibly impactful and disruptive, it hasn’t had the type of impact and level of decentralization on the way we work as some people expected.
That is until now.
Joseph Pennington October 23, 2018 • Perspectives
